Since moving to Cincinnati this summer, I have taken on a new, fascinating, innovative, and unique job. While I described it on my first day on the job, I wanted to describe it a bit further here.
With a job title of Director of Community Engagement and Development, I am the sole employee of MOve2CINCY, a new initiative to grow the Modern Orthodox community in Cincinnati. While part of my job is oriented towards community retention, the big focus of serving as MOve2CINCY’s Director of Community Engagement and Development is recruiting Modern Orthodox families to Cincinnati.
The primary geographic focus of my targeted Modern Orthodox young families will be those living in such high-density population areas such as Chicago, New York, Los Angeles, and Boston, since Cincinnati offers key lifestyle advantages over such big city-living, yet while retaining big city amenities.
The key advantages are short commutes, family-friendly community warmth, and housing affordability (especially since, as the Nishma survey of last year found that most Modern Orthodox families have three or more children, with 81% of families having two or more children). Cincinnati has major sports teams, great arts & culture around town, and many jobs available with a major corporations headquartered here, so it still retains a feel of a sizeable city.
A secondary geographic focus is in the opposite direction: recruiting Modern Orthodox families from smaller-sized Jewish communities, attracting them with our Jewish infrastructure and amenities. With a few Orthodox shuls in town, a Kollel, a mikveh, and a handful of kosher restaurants, not to mention a JCC, Jewish Federation, and much more, Cincinnati offers a healthy and meaningful Jewish lifestyle for young Modern Orthodox families, especially those coming from smaller communities.
While the position did not require someone with my rabbinic background, it certainly helps in understanding the Jewish world, organizations, and, of course, Jewish knowledge. It also, of course, helps me in tapping into rabbinic networks, which is an advantageous aspect of having hired a rabbi to fill the position. I would say that this position primarily consists of three broad areas: relationship-building, marketing, and community-building. While the marketing aspect may not have come from my rabbinic background, the other two aspects do. The job largely plays to my strengths, which I enjoy deploying in the service of this worthy effort in community growth.
One of the aspects that contributes to its uniqueness is that it is the only professional position fully dedicated to encouraging Modern Orthodox Jews to move to a particular American city. There has been a trend in recent years for Modern Orthodox Jews, largely living in the American northeast, but in other major cities, as well, looking to leave such metropolitan areas in search of more affordable housing and a kinder lifestyle for families. As such, there is a need on the behalf of families to want to leave such cities, and the Modern Orthodox community of Cincinnati wants to be on the radar of those searching and help them find what they’re looking for. Cincinnati’s Modern Orthodox community is already sizeable and is seeking to develop into a more robust such community.
And my job is to help them get there.