A year-and-a-half ago when I was creating a new brand for reaching out to young Jews in their 20s-30s in the greater Orange County and Long Beach area, I realized that my focus was getting something out quickly. I needed an additional brand to Southern California Jewish Student Services (SoCalJSS),Continue Reading

A question I frequently receive is “What are you up to for the summer?” As it turns out, it is not time off. Yes, school is out, so there is no programming, per se, with university (or high school) students.  However, there are occasional Shabbat dinners with Beach Hillel, meetingsContinue Reading

Last week, I joined with a family (and their friends and family) to celebrate their son becoming a bar mitzvah. A question I got frequently was, “Where is the Torah-reading?” When this family initially reached out to me in the summer of 2012, they indicated that they wanted to doContinue Reading