A couple of months ago, I attended an OCCSPlecture in Irvine by Dr. Ron Wolfson, essentially advertising his new book, Relational Judaism. It was an interesting talk – he definitely did a great job highlighting problematic issues that are in Jewish life, focussing on issues synagogues have been having in recent decades, primarily with dwindling attendance and membership. He also did a nice job with discussing other elements, as well.
However, what really caught my attention was both his and the audience’s sadness in discussing dropping synagogue membership. The numbers back up this sense that synagogue membership numbers are quite low: this fall’s Pew Forum Report’s “A Portrait of Jewish Americans” said that 31% of Jews belong to synagogues (p. 60) and
nearly one-in-four U.S. Jewish adults say they attend Jewish religious services at a synagogue or other place of worship at least once a week (11%) or once or twice a month (12%). Roughly one-third of Jews (35%) say they attend religious services a few times a year, such as for the High Holidays (including Rosh Hashana and Yom Kippur). And four-in-ten say they seldom (19%) or never (22%) attend Jewish religious services. (p. 75)
I definitely didn’t disagree with the assessment that synagogue membership has dwindled, but the dour sentiment struck me as a bit strange. Yes, I value the importance of synagogues in Jewish life and I attend them, and I also value the role of prayer in our people’s heritage and I pray every day, but I know that most Jews nowadays don’t pray much.
So, let’s ask ourselves, why would Jews in America nowadays – especially younger Jews – want to join a synagogue? What’s in it for them? This is something I ask myself, since this age demographic is my constituency. The main attraction of synagogues is, ostensibly, prayer services. But
Jews can go to synagogues and pray without needing to pay to pray,
Jews can pray without going to synagogues, and
Most Jews don’t particularly care about praying or attending prayer services.
Well, what about becoming a member for social reasons?
One can still go to a synagogue without becoming a member,
The current American form of Judaism developed as a reaction to the mass immigration of Jews into a free society and the headlong drive to acclimate and acculturate to the societal norms of the time. In order to prevent the masses of Jews from abandoning Judaism in the process of adjustment to a new land, a new emphasis was placed on the institution in Judaism. This emphasis reflected the prevailing religious norms of the society, namely those of Christianity, which is church-centered.
The practical result was that the synagogue, and membership in these institutions, became the distorted focus of Jewish religious life.
It’s not insignificant that a Lubavitcher Hassidic rabbi would write this: the typical model of Chabad Houses is not to charge membership fees; instead, they allow people to participate in their programs, services, and more, followed with asking for donations to support their efforts. As someone who goes to my local Chabad, I enjoy this model much better than the typical synagogue – why should I pay dues? I am happy to make an annual donation rather than an obligatory membership fee!
I think we have in front of us two significant questions:
Can we encourage Jews to want to pray and engage in prayer and prayer services?
Which alternative revenue models need to employed to make synagogues financially sustainable?
For the first question, that same Chabad rabbi continues: “I believe that it is this synagogue-focused paradigm that young people are rejecting — and I don’t blame them”, suggesting that
The Jewish community needs to pivot from this current prevailing model to a more authentic one that emphasizes the personal observance of mitzvot and engagement in religious life. Whether it is the realm of “between man to man or man to God” they are both ultimately about man’s relationship with God. Without this core, nothing can be sustained for long.
Perhaps, there is hope – many Jews are looking to connect to God and not necessarily to institutions. This seems like an entirely separate topic to explore further, so I will leave that there.
As to the second question, Chabad has found a model that seems to be working incredibly well – perhaps other synagogues ought to try their method out. Other people have tried coming up with creative solutions to this question, including Noam Neusner (although I don’t think his answer works, I applaud his creative approach) and others.
The question going forward, in my mind, is not “How do we try to increase membership in synagogues?”, but “What new models of Jewish life will be emerging and how do we support them to contribute to a more robust Jewish community?” Synagogues may have been good for the middle of the twentieth century for most Jews, but aside from the growing numbers of Orthodox Jews, they may have less of a significance for the [non-Orthodox] Jewish communities in America. And that’s not necessarily a cause for sadness; we now have to get to developing, understanding, and supporting new models of Jewish life.
Having worked for four years out here in SoCal and being able to accept donations via check for my activities, I frequently have been asked about accepting online donations. For years (despite my best efforts), I have tried getting a PayPal account set up and haven’t been able to (although that’s another story). Finally, it is now set up and works!
While I know that some rabbis maintain just one twitter account, merging their identities, as it were, in order to enable their voice to get out to a broader audience, rather than splitting up their audience (and obligating them to understand the different “personalities”), I strongly believe that I broadcast different content. For my personal accounts, it’s about what I’m doing, what I’m interested in, about my children, etc. For my professional accounts, it’s about my professional activities, promoting other groups, and other work-related matters.
I decided to write about my professional Instagramming, since I realized that today’s #ThrowBackThursday picture was my third within a month, having posted one three weeks ago and my first four weeks ago. While in my first year (in which I’ve posted ninety pictures thus far), it only occurred to me a month ago while I was sending out a Beach Hillel #TBT picture (I’ve been sending out Beach Hillel’s Instagram photos this summer) that I could utilize my Instagram account like any other Jewish brand should, with the use of #TBT pictures.
With the greater attention that pictures garner on Facebook than just text, I can also send my Instagram pictures over to my Facebook page. Plus, it is very easy for people to browse pictures and does not require much (any?) prior knowledge for understanding what’s going on, so it’s a very low barrier for engaging people.